Media Strategy:
- Coordinate campaign brainstorming and planning with Digital Planners from the big picture stage through execution and final analysis and reporting.
- Support Digital Planners in strategic digital media planning in campaign strategy sessions.
- Can create a search and keyword strategy report in Vietnamese using Google tools.
- Should be able to sift through available research on consumer digital media behavior and come up with insights and recommendation that will inform the strategic team.

Media Planning
- Responsible for managing all media planning and reporting digital activities for clients.
- Responsible for online media planning activities: plans and costings, KPI setting, account queries and liaises with agency partners and suppliers – hands on negotiation and communication with suppliers is included.

Analysis
- Responsible for campaign performance review presentations using Microsoft Power Point for client meetings.
- Analyze agency partners and publishers for performance and pricing, analyze Vietnam Publishers and recommend new Publishers to engage with, coordinate Publisher engagement.