- Member of Revenue management team, Interface with Marketing Communications managers, and sales leaders to position property properly online.
- Assure that hotel websites on Wyndham brand.coms and affiliated sites are fully optimized to maximize traffic from search engines.
- Perform quarterly hotel audits to assure that content, photography, and links on Wyndham brand.com and global sites hotel websites are up to date.
- Develop list of internet distributor, adopt proper channel management tool to manager extranet, to ensure internet sites have proper rates and inventory, and kept in parity.
- Develop internet marketing strategy, work with marketing to execute the plan. Initiate special internet offers, and monitor execution.
- Assist Director of Revenue Management or Revenue Manager to maintain good relationship with major internet distributor, wisely engage into internet distributors’ marketing activities, such as flash sale, promotions, etc.
- Monitor internet distribution productivity, analyze the return of running special offers and return on internet marketing.
- Coordinate field email marketing requests, coordinate email marketing and hotel special offer submissions for regional-level campaigns.
- Support regional, cluster and property marketing initiatives with e-marketing components that are in alignment with eCommerce strategies.
- Maintain frequent, active engagement with corporate eCommerce to ensure alignment, pull-through, and 2-way communication about the status, performance, opportunities, and issues related to online programs and initiatives.
- Provide tracking, analysis, and reporting on the effectiveness of all e-programs, e-marketing promotions, PPC, SEO, listings, links, banners, etc.
- Assist and coordinate electronic commerce marketing initiatives with marketing and sales.
- Monitor competitive online activity and provide reports.
- Complete other tasks which assigned by the leader.


ABILITIES / KEY COMPETENCIES / SKILLS:
- Excellent interpersonal and communications skills.
- Confident and capable of working within a matrix structure.
- Strong customer perspective with at least a 5-year hands-on experience working within a similar commercially focused environment (preferably Travel and Hospitality).
- Excellent experience in managing commercially high performing online marketing program and managing international language websites, including language variants.
- Experience in managing external agencies.
- Business strategy, marketing analysis and planning, especially as related to International markets.
- Ability to work under tight deadlines.
- Excellent written communication and oral presentation skills.
- Able to show drive, initiative, creativity & problem solving.
- Goal orientated and a team player. A self-starter.
- Commercially aware & capable of managing budgets accurately.
- Possess broader Online marketing skills encompassing content management, keyword generation, banner advertising, Social Media and Networking platforms, and strong familiarity with website infrastructure, navigation and presentation.